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Using vivid case examples, she looks at the "intimate edge", intense encounters and playfulness in a way that is based in traditional psychoanalytic thought and yet open to the possibilities of the moment.

Get your idea off the ground. You've got a great idea that will increase revenue or boost productivity--but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea's value. That's not always easy: Maybe you're not sure what kind of data your stakeholders will trust. Or perhaps you're intimidated by number crunching. The HBR Guide to Building Your Business Case, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case. You'll learn how to: * Spell out the business The Intimate Edge: Extending the Reach of Psychoanalytic Interaction pdf need for your idea * Align your case with strategic goals * Build the right team to shape and test your idea * Calculate the return on investment * Analyze risks and opportunities * Present your case to stakeholders

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Author: Darlene Bregman Ehrenberg
Number of Pages: 224 pages
Published Date: 01 Sep 1992
Publisher: WW Norton & Co
Publication Country: New York, United States
Language: English
ISBN: 9780393701401
Download Link: Click Here
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